Fengyang Zou
Course: MSc in Advanced Marketing Management
Country of origin: China
Employer: Nokia
Prior to coming to the UK I graduated with a Bachelor Degree in International Economics from the Shanghai International Institution of Foreign Trade. I discovered my enthusiasm for marketing during my first job in a leading consulting firm. I then moved onto working for a PR company in Shanghai. After gaining a deeper understanding of the marketing environment, I decided to go abroad to pursue higher education in Marketing to gain advanced knowledge and skills and take a leading role in the industry.
Before coming to LUMS I took a MA programme in Applied Research and Consultancy at Lancaster University. The MA programme was based on real projects with local companies. I was working with a local theatre company to develop their digital marketing strategy. Studying on this programme was an excellent experience in all aspects; teaching and research quality, reputation, diversity, and real-time experience. This made me choose to take another Masters programme in the Management School; MSC in Advanced Marketing Management.
This MSc programme did not disappoint me. Advanced students are able to gain deeper knowledge in marketing; it is carefully designed for future market leaders, and covers all essential fields in marketing. The professors are knowledgeable and helpful. During the course, I met great people from all over the world, and worked with them in different groups. I also made some life-time friends here.
The knowledge, skills and experience I got from the programme prepared me for the real business world, and helped me to get a position in Nokia’s global marketing team. All of these are still helping me during my day-to-day work.
I very much appreciate this wonderful journey, and would like to wish all graduates, and those who are coming to LUMS a bright future!
