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fresh*

fresh* Marketing Workshops

..."crisp and clear workshops for small businesses"

Branded as the fresh* Marketing Workshops, the programme comprises six individual half-day sessions:

• Introduction to fresh* marketing  
• Market Research
• Branding    
• Selling
• PR and Media    
• Marketing Strategy

Designed to work as an integrated programme, the sessions are preceded by individual site visits and diagnostic work, and the workshops themselves begin with an introduction and strategic planning session. The four workshops that follow then provide detailed information, which is summarised and brought together in the concluding session. Finally, programme staff revisit each SME to evaluate the success of the sessions, to ensure that their objectives have been met and to provide further support or 'signposting' as required.

Responses to the workshops included:

• “a very practical insight into the marketing maze; very worthwhile and enjoyable.”

• “a great introduction to marketing; I found the information invaluable. ... I will be
recommending fresh* to my business friends
.”

• “a superbly planned course. ...masses of valuable marketing information delivered in bite-sized chunks. I cannot recommend the course highly enough.”

                                                                                             

fresh* People Workshops

... "make the most of your bunch"

The fresh* People Workshops are designed to improve human resource performance and develop business growth.
The programme comprise six half-day sessions:

• Identifying HR in your business
• Recruitment and Selection
• Performance Management
• Coaching and Leadership
• HR Today
• HR Action Planning and Strategy

This integrated programme is preceded by a site visit to diagnose individual needs. Each client is re-visted at the end of the programme to ensure their objectives have been met and to undertake an evaluation of the programme.

Responses to the workshops included:

".... enjoyable and informative" - Reid Hamilton and Co Ltd

"The course was absolutely superb" - R and B Transport Ltd

                                                                                                                 

                                                                                                              

To find out more information, or to find out when the next cohort of workshops is running, please contact us on fresh@lancaster.ac.uk, or 01524 510702 / 510707.

A triple-accredited business school Association of MBAs | AACSB | EQUIS