fresh* Marketing Workshops

..."crisp and clear workshops for small businesses"

Branded as the fresh* Marketing Workshops, the programme comprises six workshops, delivered two per day, over three weeks. The programme was established to help you take an exciting look at six areas critical to SME sustainability and growth. These sessions are as follows:

• Introduction to marketing  
• Market Research
• Branding    
• Selling
• PR and Media    
• Marketing Strategy

Designed to work as an integrated programme, the sessions are preceded by individual site visits and diagnostic work, and the workshops themselves begin with an introduction and strategic planning session. The four workshops that follow then provide detailed information, which is summarised and brought together in the concluding session. Finally, programme staff revisit each SME to evaluate the success of the sessions, to ensure that their objectives have been met and to provide further support or 'signposting' as required.

The workshops are fully funded by the European Regional Development Fund (ERDF), therefore if your organisation is ERDF eligible the workshops are free of cost.

To see our upcoming events, please see fresh* Marketing Events.

To find out more information, or to find out when the next cohort of workshops is running, please contact us.

Responses to the workshops included:

• “a very practical insight into the marketing maze; very worthwhile and enjoyable.”

• “a great introduction to marketing; I found the information invaluable. ... I will be
recommending fresh* to my business friends

• “a superbly planned course. ...masses of valuable marketing information delivered in bite-sized chunks. I cannot recommend the course highly enough.”





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