Marketing
The Department of Marketing was established at Lancaster University in 1964 with Ray Lawrence appointed to the first Chair of Marketing in a UK university.
It currently has over 20 members of academic staff, a large undergraduate programme and an MSc programme in Advanced Marketing Management.
The Department has a thriving community of full and part-time doctoral students. Research students not only have access to experienced staff and resources in the University but also contribute to existing programmes of research in the Department.
Making markets: the practice of business models
Over the last three years, AIM Fellows Katy Mason and Martin Spring have been researching how business models are developed and put to work to make markets. This video feature captures a conference in London attended by over 200 practitioners in November 2011. Full story
