7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing” was held on the 14-15th April, 2011
Maria Piacentini and Laura Salciuviene, Lancaster University Management School
Kathy Keeling and Emma Banister, Manchester Business School
The Customer Research Academy was established to provide a forum for academics who are researching customer (consumer, marketer and organisation) behaviour. The aim of the Customer Research Academy Workshop Series (CRAWS) is to provide an opportunity to examine the latest leading-edge theoretical, empirical and methodological progress in customer research across consumer and organisational markets, including profit and not-for-profit sectors.
Following six successful conferences, the 7th CRAWS conference did involve a series of themed discussions on the broad theme of transformative consumer research and social marketing. Participants did talk briefly about their research papers and the workshop format meant that the emphasis throughout was on informality to encourage discussion; to foster opportunities for the development of research collaborations; and to build networks of national and international scholarship in customer behaviour.