Marketing
The Department of Marketing was established at Lancaster University in 1965 with the first Professor of Marketing in a UK university.
It currently has over 15 members of academic staff and, in addition, there are a number of staff in other departments in the Management School who have interests in particular areas of marketing.
The Department has a large undergraduate programme and launched an innovative MSc in Advanced Marketing Management in 2004-2005.
The Department has a thriving community of full and part-time doctoral students. Research students not only have access to experienced staff and resources in the University but also contribute to existing programmes of research in the Department.
Making markets: the practice of business models
Over the last three years, AIM Fellows Katy Mason and Martin Spring have been researching how business models are developed and put to work to make markets. This video feature captures a conference in London attended by over 200 practitioners in November 2011. Full story
