Course descriptions
First year
In your first year you take an introductory subject in Marketing. The first part of the subject covers advertising, research, pricing and consumer behaviour, with regard to both theory and practice. The second part of the subject considers marketing both in terms of the concepts involved and management of marketing. You also take a first year course in one of the following subjects: Accounting & Finance; Management and Organisations; Business History; Media, Film & Cultural Studies; Computer Science; Economics; Law; Management; Operational Research; Operations Management; Psychology or Sociology. The third subject is a free choice – you may choose from any subject offered in the University.
Second year
In the second year you take the following subjects:
- Marketing Research - introduces you to key concepts and techniques in marketing research and the analysis of marketing problems (covering both quantitative and qualitative research methods).
- Consumer Behaviour - provides an awareness of the ways in which the social sciences can aid our understanding of individual consumers.
- Marketing Simulation (BSc Hons Marketing) - involves a simulation exercise where students act as managers, take marketing decisions and see the results of their actions.
- Advertising Simulation (BSc Hons Advertising and Marketing) - involves a simulation exercise where students manage the marketing communications of company, act as managers, take marketing decisions and see the results of their actions.
- Marketing in the Supply Chain - provides an understanding of the ‘realities’ of competition; collaboration; and coopetition in the business to business context.
- Advertising (BA Hons Advertising and Marketing) - introduces students to the critical study of advertising from both theoretical and managerial aspects.
Final year
In your final year you take:
- Strategic Marketing - an integrated view of marketing strategy, marketing planning, marketing organisation and marketing in an international context.
- Marketing Research and Consultancy Project or Advertising Research Project - enables students to work in groups on projects for local companies or charitable organisations or advertising agencies.
- Brand Strategy (BSc Hons Advertising and Marketing) - provides an understanding of how brand strategy integrates a variety of perspectives and how knowledge can by applied in the managerial context.
- Advanced Topics in Consumer Behaviour - provide students with the opportunity to critically review existing research and theory.
- Management of Marketing - considers the problems of applying marketing in organisations.
- Organisational Marketing - focuses on the nature of organisational buying behaviour.
You may also choose the following departmental subjects as part of your second and third year study: Marketing of Services; Marketing Innovation, Marketing Dissertation. Non-Advertising students may choose Advertising and Branding Strategy.
You may also select from a wide range of related modules offered by the Management School including the following: Entrepreneurs & Entrepreneurship; Managerial Economics; Human Resource Management; Principles of Management Accounting; Data Analysis for Management; Developing Business Information Systems; E-Business, Organisational Studies & the Management of Changes. You may also choose to take subjects from departments outside the Management School for example: Law; Linguistics; Sociology or Psychology.
