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Centre for Marketing Analytics and Forecasting

About us

Founded in 1990, our Centre continues to lead the field in applied forecasting and marketing analytics.

Forecasting and inventory management

We advise companies on effective procedures for forecasting and inventory management and help in designing the best software solutions for the operational side of businesses.

Multiple sectors

Our research, executive support and training informs practice in many sectors, for example, retail, health, manufacturing, telecommunications and software development.

Innovative methods

We develop new methods to tackle a range of problems facing those using predictive analytics, including demand planning, market modelling and inventory management.

Benefits of our work

Our work results in substantial cost reductions and service level improvements for a range of private and public organisations.

Meet your analytics experts

Your introduction to the Centre for Marketing Analytics and Forecasting from the people who make it thrive.

News

More News

Events

24th Apr

Demand Planning: Why Cooperation Fails Between Academics, Industry, and Vendors?

Wednesday 24 April 2024, 1:00pm to 2:00pm
1st May

Why you should care about exponential smoothing

Wednesday 1 May 2024, 1:00pm to 2:00pm
24th May

CMAF Friday Forecasting Talks

Friday 24 May 2024, 2:00pm to 3:00pm
29th May

Home-delivery subscription services and their impact on omnichannel grocery retailing revenue and operating costs - Rui Sousa (Catolica Porto Business School)

Wednesday 29 May 2024, 1:00pm to 2:00pm
13th Jun

Recent Advances in Supply Chain Forecasting: A workshop in memory of Professor John E. Boylan

Thursday 13 June 2024, 9:00am to Friday 14 June 2024, 1:00pm

More Events

Publications

We publish in top level peer-reviewed academic journals, such as Production and Operations Management, European Journal of Operational Research, International Journal of Forecasting, and others.

Publications

People

People in the Centre for Marketing Analytics and Forecasting.

Professor Robert Fildes and Dr Stephan Kolassa are Fellows of the International Institute of Forecasters (IIF).

Centre Members
Sven Crone

Dr Sven Crone

Lecturer

Centre for Marketing Analytics & Forecasting, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Advanced Manufacturing, STOR-i Centre for Doctoral Training

+44 (0)1524 592991 A053a, A - Floor, Management School
Robert Fildes

Professor Robert Fildes

Professor Emeritus

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

A055, A - Floor, Management School
Alex Gibberd

Dr Alex Gibberd

Lecturer in Statistics

Centre for Marketing Analytics & Forecasting, Changepoints and Time Series, DSI - Foundations, Social and Economic Statistics , STOR-i Centre for Doctoral Training

B37, B - Floor, Fylde College
Igor Gusakov

Dr Igor Gusakov

Honorary Researcher

Centre for Marketing Analytics & Forecasting

Rebecca Killick

Professor Rebecca Killick

Professor of Statistics

Changepoints and Time Series, CHICAS, DSI - Foundations, Energy Lancaster, Environmental and Ecological Statistics, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Security and Defence, LIRA - Smart Cities and Mobility, LIRA - Society and Human Behaviour, Social and Economic Statistics , STOR-i Centre for Doctoral Training

+44 (0)1524 593780 B32, B - Floor, Fylde College
Stephan Kolassa

Dr Stephan Kolassa

Honorary Researcher

Centre for Marketing Analytics & Forecasting

Congzheng Liu

Congzheng Liu

Visiting Researcher

Centre for Marketing Analytics & Forecasting

+44 (0)7422 534377
Nicos Pavlidis

Dr Nicos Pavlidis

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSI - Foundations, STOR-i Centre for Doctoral Training

Kandrika Pritularga

Kandrika Pritularga

Lecturer

Centre for Health Futures

Nicola Rennie

Dr Nicola Rennie

Lecturer in Health Data Science

Centre for Marketing Analytics & Forecasting, CHICAS

A34, A - Floor, Health Innovation One
Anna-Lena Sachs

Dr Anna-Lena Sachs

Senior Lecturer in Predictive Analytics

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Optimisation, STOR-i Centre for Doctoral Training

+44 (0)1524 521894 A055, A - Floor, Management School
Anna Sroginis

Dr Anna Sroginis

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting

Ivan Svetunkov

Dr Ivan Svetunkov

Lecturer

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

Alisa Yusupova

Dr Alisa Yusupova

Lecturer in Marketing Analytics

Centre for Marketing Analytics & Forecasting

PhD Students
Ritika Arora

Ritika Arora

PhD student

Centre for Marketing Analytics & Forecasting

Robyn Goldsmith

Robyn Goldsmith

PhD student

STOR-i Centre for Doctoral Training

Benjamin Lowery

Benjamin Lowery

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Adam Page

Adam Page

PhD student

Centre for Marketing Analytics & Forecasting, Statistical Artificial Intelligence, STOR-i Centre for Doctoral Training

Carlos Rodriguez Calderon

Carlos Rodriguez Calderon

Learning Developer (Mathematics and Statistics, FST/FHM), PhD (Integrated) student

Centre for Marketing Analytics & Forecasting

+44 (0)1524 592208
Hamish Thorburn

Hamish Thorburn

PhD student

STOR-i Centre for Doctoral Training

Kai Zheng

Kai Zheng

PhD student

Centre for Marketing Analytics & Forecasting

Centre Administrator
Teresa Aldren

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Centre for Productivity & Efficiency, Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

+44 (0)7540 302028 B204, B - Floor, Management School

Visiting Research Fellows

Past Members

Past Interns

What we can do for you

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