Dr Laura Salciuviene
BSc Business Management (Kaunas University of Technology); MSc (Distinction) Business Management/Marketing (Kaunas University of Technology); PhD Management and Administration (Kaunas University of Technology)
Lecturer
Department
Marketing
Current Teaching
Undergraduate:
MKTG 210 Marketing Research
MKTG 227 Marketing Management Essentials
Postgraduate:
MKTG 402 Quantitative Marketing Research
Research Interests
My research interests represent an evolution of my PhD studies into the research stream focusing on the influence of culture on contemporary consumer behaviour, and identifying marketing opportunities that an understanding of cross-cultural differences offers. Within this research area, my current interests lie in consumer preferences for brands and marketing in virtual environments.
My PhD dissertation investigated brand image perceptions from both a company’s and consumers’ perspective. Despite the increase in research on brand image formation and its positioning, little emphasis has been placed on assessing the power of cultural factors in consumer brand image perceptions in different cultural contexts. My study addressed this research gap by furthering our understanding about how brand image dimensions in different cultural contexts are perceived and highlighting the differences and similarities in consumer perceptions that are a function of consumer personal values.
Over the years, I have been involved in co-ordinating research and liaising with other researchers. I have participated as one of the Lithuanian collaborators in various international research networks (e.g., “Language and Culture”, Coordinator: Prof. Anne-Will Harzing, University of Melbourne, Australia), and as one of the UK collaborators in a cross-cultural research project (Coordinator: Prof. James Reardon, University of Northern Colorado, USA).
Research Grants
I have secured a few funded projects (from the EU and Ministry of Science and Education, Lithuania) and two fellowships (Scientific Marie Curie Fellowship and Visiting Doctoral Fellowship, Denmark). Also, I was involved in external research and consultancy with two industrial companies (Consultancy Firm "Raffel GmbH Corporate Development", Germany and Consultancy Firm "Independent Business Consultants", Lithuania) and I have participated in three projects (mainly funded by the EU).
My contribution to the “Entrepreneurship Environment Development in Lithuania” project (organised by the public company Sunrise Valley, funded by the Ministry of Education and Science of Lithuania and the EU project of Improvement of Human Resources Quality in Scientific Research and Innovations) was to prepare teaching material and to disseminate knowledge to potential entrepreneurs and small business owners in Lithuania who had basic business ideas but who lacked the necessary skills to launch and operate a company. I also took part in the “Sustainable Development in the Creation of Ecological Products: European Experience” project (under the Leonardo Da Vinci Program initiated by the European Union, project No. LT/02/EX/1/0327) as well as in the “Non Profit Marketing Specialists’ Competence Increase in Lithuania” project (under the Leonardo Da Vinci Program initiated by the European Union, project No. LT/05/EX/1/0880).
Profile
I joined the Department of Marketing at Lancaster University in September 2008, from the Manchester Business School, University of Manchester. I hold my Ph.D. in Management and Administration at Kaunas University of Technology (Lithuania). During my PhD studies I spent one academic year at SPIRIT (Aalborg University), an interdisciplinary doctoral school, where I was a Marie Currie fellow and a visiting PhD scholar. I received my bachelor and master degrees in Management and Marketing from Kaunas University of Technology. I have worked at the Lithuanian State Department of Statistics and consulting enterprises. My experience there has ranged from both organizing and teaching of training courses for managers to conducting various empirical studies. I am also one of the coordinators of a national Ph.D. student network, aiming to facilitate more open exchange of scientific knowledge among academic youth and to improve the quality of academic research in Lithuania.
Journal article (19)
Conference contribution (21)
Other contribution (1)
View all publications (48)
Publications
- Salciuviene L, Ghauri P, Streder P and De Mattos C, 2010, 'Do brand names in a foreign language lead to different brand perceptions?'
View details - Keeling K, Salciuviene L and Tiasuwan P, 2009, 'Consequences of interactivity and social presence for trust and flow in the online luxury goods sector', AMS World Marketing Congress (Oslo) - 2009
View details - Salciuviene L, Auruskeviciene V and Virvilaite R, 2009, 'Co-opetition opportunities in Lithuanian alternative telecommunication market', in Business Strategies for Economies in Transition: Book of Readings on CEE Countries, Cambridge Scholars Publishing, Newcastle, ISBN: 9781443800495
View details - Salciuviene L, Chidlow A, Ghauri P and Nguyen T B, 2009, 'Multinational enterprises in emerging markets:socio-economic effects for local economies', International Journal of Business Environment, vol 2, no. 4, pp. 468-484.
View details - Salciuviene L, Auruskeviciene V and Lee K, 2009, 'The effect of personal values on customer loyalty', Transformations in Business and Economics, vol 8, no. 1, pp. 121-136.
View details - Chidlow A, Salciuviene L and Young S, 2009, 'Regional determinants of inward FDI distribution in Poland', Thunderbird International Business Review, vol 18, no. 2, pp. 119-133.
View details - Miller C H, Reardon J, Salciuviene L, Auruskeviciene V, Lee K and Miller K, 2009, 'Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation', Journal of Business and Economics Research, vol 7, no. 12, pp. 65-72.
View details - Kazlauskaite R, Buciuniene I, Turauskas L and Salciuviene L, 2009, 'Comparative study of employee empowerment in Danish and Lithuanian hotels', Transformations in Business and Economics, vol 8, no. 17, pp. 66-85.
View details - Salciuviene L, Ghauri P, Mockaitis A and De Mattos C, 2009, 'Brand image perceptions across cultures', Advances in International Marketing, vol 20, pp. 177-191.
View details - De Mattos C, Salciuviene L and Ghauri P, 2008, 'Negotiations of cross-border mergers and acquisitions', The CIMaR Annual Conference (Rio de Janeiro) - 2008
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