E-Business
Compulsory module
10 credits
Ninety-five percent of all businesses in Europe depend on the internet to some degree, according to a recent survey by the European Commission. Indeed, any going concern needs to understand E-Business if it is to survive and thrive in today’s fast-moving world. This module presents a variety of frameworks devised to formulate a comprehensive understanding of E-Business. The module is taught in two parts - Part A is teaching-driven, and Part B is interactive, with guest speakers and a focus on groupwork.
The module discusses: e-business models, the context and infrastructure that enables (and constrains) them, the strategy that coheres them, the role of design (thinking) for generating e-business ideas and strategies, and approaches to multi-disciplinary collaboration that facilitate the effective operation of any E-Business. There will be guest lecturers from the web advertising and ‘cloud computing’ industries. The module leader will also present his research and insights from the computer games industry.
On completion of this module students should be able to appreciate the multifaceted nature of E-Business and be capable of applying frameworks to case studies pertaining to business models, infrastructure, context, and strategy. They will also understand the key issues and frameworks that e-business practitioners need to grapple with.
Select bibliography
Chaffey, D, E-Business and E-Commerce Management (Fourth Edition) ISBN 978-0-273-71960-1, FT Prentice Hall
Hamel, G. (2000) Leading the Revolution, Harvard Business School Press, Boston, MA.
Rowley, J., “E-Business”, ISBN: 0-333-94913-7, Palgrave
Tapscott, D., and Williams, A.D. (2008) “Wikinomics”, Penguin.
