MSc Advanced Marketing Management
The Advanced Masters in Marketing Management is aimed at graduates with significant prior academic and/or practical grounding in marketing. It is focussed on providing students with the opportunity to develop the skills and knowledge they need to embark on a career in marketing management. The MSc can also provide the requisite platform for further study at PhD level.
The programme is unique and the class size is tightly controlled to enable the staff-student and student-student contact necessary for the forms and processes of learning required.
“Microsoft are excited by the potential of this radical new departure in marketing education, with its clear focus on marketing in practice. We are very happy to be part of the new MSc in Advanced Marketing Management.”
Andrew Hawkins
Worldwide Director, Public Safety Solutions
Microsoft Corporation
Bringing together leading-edge theory and a unique perspective on the practice of marketing management the programme revolves around four key strands of learning:
- Developing a comprehensive and profoundly ‘integrative’ knowledge of marketing
- Acquiring a critical perspective on the practical application of marketing management theory, and a deep understanding of the character of the real world of marketing management practice, the forms of problems encountered and marketing management decision making
- Substantially developing students ability to think critically and improve analytic reasoning skills
- Development of the collaborative and deliberative skills crucial to effective contribution in marketing management roles.
The programme has an emphasis on marketing management practice and focuses on the key problems and issues faced by marketing managers. Throughout the programme a variety of projects and case studies are used to examine the integration of theory and practice in marketing management.
The MSc is academically demanding, but crucially, the intense academic programme provides a dynamic array of serious intellectual challenges that are purposefully exploited in the development of your critical thinking, creative and collaborative skills.
Our target is your success, and we know that these key transferable workplace skills are what make the difference to individual success out there in the real world of marketing management.
These crucial skills cannot be captured in the classroom but come with practice – and on the programme students get a great deal of practice. The combination of programme design and learning experience is very special; as are the students! It is targeted to meet the development needs of aspiring senior marketing managers, just like you!
This programme has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.
Wine, smartphones and geotraceability
Sing Wang, a Taiwanese student on the MSc in Advanced Marketing Management has been investigating how smart phone technologies might be used to give consumers more information on the geotraceability of wines.
The project client was Geowine, an EU-sponsored project involving a range of commercial and academic partners, including technology-based companies and a French wine producer. The project and dissertation formed the final part of Sing's MSc programme. Read more.
Key Facts