Programme content
When you join the programme you will be part of a small class of well-qualified students [target maximum 45]. This allows us to adopt a student-centred approach to our teaching, where the teaching staff are responsive to the learning needs of the students, and where you work closely with all other students on the programme. This leads to a very rich educational experience for all those joining this programme.
The course comprises seven taught modules, followed by a dissertation that is completed in the period between May and September.
A wide range of learning activities are deployed. There is a greater emphasis on workshops and interactive sessions than on traditional lectures and you will be expected to contribute actively to discussions. Group-work plays an important role in the taught element of the programme and students work in teams on many different learning tasks and assignments. Students engage with an extensive business simulation and complete several online skill development programmes.
Assessment methods vary from module to module and include coursework essays, formal examinations, group reports, case study analyses and presentations.
Working with Companies: The Lancaster University and Microsoft Collaboration
Every year we try to work closely with companies that give students exposure to practice and provide a learning environment where students can explore the relationship between theory and practice. All students on the programme have the opportunity to work with major companies. In recent years we have done several projects with Microsoft. This video describes the aims of our industry collaborations and describes some of the benefits for both the students and for the companies involved, through the specific example of Microsoft.
Programme modules
- MKTG 401: Marketing in Practice: The Mindful Marketer Terms 1 and 2
credit weighting: 20 - MKTG 402: Researching Markets and Marketing Terms 1 and 2
credit weighting: 30 - MKTG 403: Developing a Critical Understanding of Marketing Term 1 and 2
credit weighting: 30 - MKTG 404: Brand Management Term 1
credit weighting: 10 - MKTG 405: Brand Communications Term 2
credit weighting: 10 - MKTG 406: Managing Marketing Channels Term 2
credit weighting: 10 - MKTG 407: Managing Prices and Profits in Marketing Term 1
credit weighting: 10 - MKTG 409: Advanced Marketing Management Dissertation Summer
credit weighting: 60
Lancaster University Management School reserves the right to make changes to programme content. Please also see our disclaimer.
