Module 405: Brand Communications
This module concerns the principles and practices of brand building through diverse forms of communication; including tone of voice, design, PR, product placement, advertising, digital, and direct marketing.
The module is organised around two strands. An examination of academic and managerial literature and techniques of brand communications and an agency role play - developing an integrated brand communications strategy and campaign for a selected brand: in order to master the language and skills of working with communications agencies.
Credit weighting: 10