MRes in Advanced Marketing Management (AMM)
Why study for an MRes in AMM?
The MRes in Advanced Marketing Management is a one-year full-time Master’s degree programme intended for students who wish to progress to PhD studies. It will provide intending PhD students with a good grounding in Marketing Management and with the qualitative and quantitative research skills needed to undertake research.
The programme develops student learning in three important dimensions: first, an understanding of and capability in generic social science and marketing research skills required to undertake advanced research; second, the technical and personal skills necessary to become highly capable social science researchers; third, the ability to be critically reflexive in their research and marketing practice.
How does the MRes AMM differ to the MSc AMM?
The MRes degree is based on the MSc AMM programme.
The taught element of the MRes mirrors the taught programme undertaken by the MSc students and students will be taught as one cohort.
Module MKTG410: Research Proposal, in place of the standard dissertation, is the final stage of the MRes in Advanced Marketing Management and provides the opportunity for students to show that they have gained the necessary skills and knowledge in order to organise a research proposal. It also provides students with an opportunity to focus on an area of marketing management of specific interest to them. It should demonstrate that students are skilled in delineating an area, or areas, suitable for research; setting research objectives; locating, organising and critically analysing the relevant secondary data; devising an appropriate research methodology; drawing conclusions; and making relevant and practical recommendations for continued research (ie PhD).
Progressing to doctoral research
Students with an MRes can apply to undertake a PhD at Lancaster University or at another university. To proceed to the PhD programme at Lancaster University Management School, students will need to achieve the required standard (usually a distinction or close to) in their MRes AMM. They will also need to have identified a relevant supervisor(s) and gained their agreement.
You will undertake additional research training courses as part of your PhD degree. These will depend on the specific PhD programme you register on, and will be determined in conjunction with your supervisor(s).
Check out the full details of the Research Training Programme.
ESRC requirements for research training
The ESRC recognises the MRes AMM (by research) programme as meeting their requirements for funding. See PhD Funding for details.
MRes AMM Fees
The fee levels for the MRes in Advanced Marketing Management are the same as the fees for the MSc in Advanced Marketing Management.
How to apply
You will need to complete the University’s online application form.
You will find full details of how to apply online on our How to Apply page.
You will also be prompted to upload your supporting documents online. This includes academic transcripts and references.
