MSCI 569: Management Science in Supply Chain and Marketing Contexts
(Phase I - Autumn Term)
Any firm or organization is divided into different departments (marketing, Human resources, Finance, logistics etc). Each department has its own set of challenges and opportunities. We can assume that there is a taxonomy of decision making within any organization and within each department and that different types of decisions can be arranged hierarchically into three general groups: operations, tactical and strategy.
This module will develop an understanding of functional areas of any organization (e.g. Marketing, Finance, Logistics, Purchasing, Strategic management etc.) across specific markets (Services, consumer goods – durables and non durables, industry). This course starts by giving you an appreciation of how complex decision making is in any organization and importantly we highlight the role that data and models play in (a) making sense of the problems/challenges/opportunities (b) facilitating the decision making process.
We then focus on specific types of problems within an organization and within specific contexts. We study two important areas-namely supply chain and marketing-and explore the sets of problems and challenges that they face at three levels: operational, tactical and strategy. Once we have explored the intricacies and complexity of the various types of problems, we discuss some of the business decision making techniques (such as forecasting, optimization and simulation) that can be employed to help decision makers to better understand or to solve different types of problems.
In the first part of the course we give more attention to exploring and defining the types of problems and challenges. In the latter part of this course we explore the application of the analytical techniques to solve those problems and addressing the challenges.
On successful completion of this module students will be able to:.
- Understand the nature of different functional areas of a business and different markets
- Appreciate the various types of decisions at these different functional areas
- Classify decision making in companies by hierarchy and by organizational functions
- Understand the basics of some decision making techniques and how they can facilitate decision making
Outline Lecture Plan
- Introduction to Management and Decision Making in an organisational Context
- Introduction to Supply Chain and Operations Management
- Introduction to SCM strategy
- Introduction to operational issues in SCM
- Understanding Marketing and Marketing problems
- Marketing problems in context
- Introduction to OR techniques
- Application of OR techniques in Context Part I
- Application of OR techniques in context part II
- Game/ Group discussion/ Reflection
Pidd, M. (2010) Tools for thinking: Modelling in Management Science. 3rd Edition. Hoboken, N.J. Wiley. (please note that you can refer to other earlier editions and that there is an electronic version of the book which can be accessed electronically from the library)
Simchi-levi, D., P. Kaminsky, E. Simchi-Levi.(2007). Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies (3rd Edition). McGraw-Hill, New York.
Franses, PH. and Paap, R. (2001) Quantitative models in marketing research Cambridge ; New York : Cambridge University Press (there is also an electronic version of the book that can be accessed from the Library)
Lilien, G.L. and Rangaswamy A. (2004) Marketing engineering: computer-assisted marketing analysis and planning (you can also refer to other earlier editions of this book)
40% of course marks based on coursework (individual)
60% of course marks exam based (individual)