MSc Management Science and Marketing Analytics
Why apply for the Masters in Management Science and Marketing Analytics?
This programme is ideal for you if you wish to work on marketing problems to support decision making in organisations. On the programme, we emphasise the practical analytical aspects of marketing problems as well as the fundamentals of management science and marketing.
There is a large demand for business and market analysts with good modelling skills, particularly in retailing and marketing. Graduates from this course can expect to work as market analysts, marketing analysts, business consultants, business analysts, database managers and marketing researchers.
Who is it for?
You should have, or be expecting, a first degree that includes some mathematics and statistics; for example, science, engineering, business studies or economics, as well as mathematics or statistics.
Tutors on Lancaster's MSc in Management Science and Marketing Analytics explain the programme's practical focus and relevance to today's business world. View more videos in the Management Science postgraduate video gallery.
What will I study?
The Masters in Management Science and Marketing Analytics is a flexible degree scheme in which you choose subjects that interest you and also attend compulsory core modules. The programme prepares you to use your analytical skills in marketing. You will develop marketing and business modelling skills in SAS, SPSS and Excel, that will cover topics such as forecasting, market research and data based analysis, Customer Relationship Managementand data mining to cover the range of marketing analytics and predictive analytics.
Our relationship with SAS, the world leader in business intelligence software, provides you with opportunities to use industry-leading tools that are in high demand from employers. In addition you take courses in problem solving and consulting, report writing, group work and presentations – common to all the Management Science MSc programmes.
SAS has published a case study on how LUMS has used SAS Enterprise Miner to help an online retail company to predict fraud.
Will it prepare me for work?
The taught element of the programme includes modules that help you to improve your professional skills as well as your analytical abilities. The taught modules end in May and are followed by a significant real-life project that runs until mid-September. In this, you will develop professional skills by working for 16 weeks as a consultant to one of our client companies, whilst being supervised by a member of staff. This is an excellent preparation for the world of work. Students on the MSc in Operational Research have, in the past, written dissertations based on projects with organisations such as Tesco, ITV, BT, Barclaycard, GE money and Thames water.
"Marketing Analytics is a critical business area for UK businesses as they try to understand their customers' requirements better. Huge resources are now being invested in processes and technologies to support customer analytics, but UK businesses are struggling to recruit enough skilled analysts to manage these processes. The MSc in Management Science & Marketing Analytics provides an excellent grounding for anyone wanting to work in the engine rooms of the modern economy." Geoffrey Taylor, SAS Academic Programme
What about further study?
The MSc Management Science and Marketing Analytics can also serve as a springboard for further study for a PhD.
Are there any scholarships and other funding?
Highly qualified students are eligible for a reduction in their fees.