Dr Jonathan Ivy
BSc Natal ; BA (Hons) Port Elizabeth ; BCom (Hons) Natal ; MEd Manchester ; MA Birmingham City, EdD Leicester; PGCE UCE ; MDP Harvard.
Senior Teaching Fellow
Department
Management Development Division
Current Teaching
I teach Marketing Management on the GMBA and EMBA and Research Methods on LUMS overseas MSc programmes. I also teach Marketing Communications and Marketing Strategy on the MSc (Management and Marketing) degree.
Research Interests
My main research interest is in the area of Marketing of Higher Education. With particular interest in student choice.
Multivariate analysis is another area of interest and use these techniques when ever given the opportunity.
Current Research
I am currently working on aspects related to social networking sites and how these might influence student choice and university's use of social networking sites for recruitment.
Profile
I can also be contacted on:
Skype : jonathan_ivy
Adobe connect : http://lancasteruni.emea.acrobat.com/r53167651/
Publications
- Ivy J and Al-Fatal E, 2010, 'Marketing private EFT programs in Damascus', TESOL Journal, vol 2, pp. 130-143.
View details - Ivy J, 2010, 'Choosing futures: the influence of ethnic origin on university choice', International Journal of Educational Management, vol 24, no. 5, pp. 391-403.
View details - Ivy J, 2007, 'A new higher education marketing mix: the 7Ps for MBA marketing', International Journal of Educational Management, vol 22, no. 4, pp. 288-299.
View details - Ivy J and Naude P, 2005, 'Succeeding in the MBA marketplace: identifying the underlying factors', Journal of Higher Education and Policy Management, vol 26, no. 3, pp. 401-418.
View details - Ivy J, 2001, 'Higher education institution image: a correspondence analysis approach', International Journal of Educational Management, vol 16, no. 6, pp. 276-282.
View details - Ivy J, 2001, 'Building quality into academic programmes using quality circles', South African Journal of Higher Education, vol 15, no. 1, pp. 197-204.
View details - Naude P and Ivy J, 1998, 'The marketing strategies of universities in the United Kingdom', International Journal of Educational Management, vol 13, no. 2/3, pp. 126-134.
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