Integrating Service into Manufacturing Business
Martin Spring, Katy Mason and Peter Lenney were keynote speakers at a Masterclass organised by the Manufacturing Institute and jointly sponsored by LUMS and AIM. The Masterclass, which took place on 10 March 2010, was designed for directors and senior managers of companies that supply capital equipment or other products where introducing an integrated service offer can deliver greater customer value for bottom line gain.
You can also view additional videos interviews with speakers at the Masterclass.
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