Research at LUMS

Making Markets: The Practice of Business Models

The programme begins by rethinking what markets are and how they work. We take a MegaMarketing perspective - looking at the emergent 'big idea' of what a market might be and how we might lead that market. We see an example of MegaMarketing in the 'public safety' market before exploring how the practice of business models was used to make this happen. The programme then turns to exploring how business models might be developed as frames for market-making activities, including descriptions; what business models are, what they do and where they go as they begin to be represented, adopted and adapted through the business network.

November 2011
6 minutes, 20 seconds