Peter Lenney on understanding customer value
Peter Lenney describes building a value proposition, and how important it is to know more about your customer's business than they do themselves. Peter was speaking at a Manufacturing Institute Masterclass, sponsored by Lancaster University Management School and AIM on 10 March 2010.
Related
- Media: Working with Companies: The Lancaster University and Microsoft Collaboration
- Media: Tommy Cooney on servicing Callender's aerospace customers
- Media: Professor Tim Baines on manufacturing strategy
- Media: Steven McGhee of CHEP on the supply chain
- Media: Martin Spring on integration of products with services
- Media: Katy Mason describes her work with Microsoft
- Media: Integrating Service into Manufacturing Business
- Media: Making Markets: The Practice of Business Models
