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Innovation for Extremes Conference 2009

How can the outdoor industries become more innovative, and reduce carbon footprint, as the world dips even further into recession?

This was the key issue debated at the 2009 Innovation for Extremes conference, hosted for the fouth year by Lancaster University Management School.

The conference, sponsored by the Outdoor Industries Association, was organised by Lancaster's Professor Mary Rose and Mike Parsons of the Institute for Entrepreneurship and Enterprise Development.

You can also view a full report on the 2009 conference.

May 2009
6 minutes, 48 seconds

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