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The intersections between motherhoods, markets and consumption have become more pronounced in recent years as consumer culture has established itself as a normalised aspect of everyday life.
As such, markets participate in important ways in cultural discussions about domestic practices, cultures and identities. As argued by Clarke (2004, 2007) and Cook (1995), practices of motherhood are increasingly played out in and through a sedimented consumer consciousness and, for most, though not all sections of the population, consumer citizenship (Chin 2001). These connections raise important questions, which are inspiring scholars from a range of disciplinary areas (including marketing, sociology, anthropology, human geography, media studies, education and design history) in locality specific and cross-cultural projects.
ESRC funded seminars series
Motherhoods, Markets and Consumption is an ESRC funded seminar series. Its main objectives are:
- to provide a discussion forum for cross-cultural insights generated in contemporary research on the intersections between motherhoods, mothering, commerce, markets, consumer culture and consumption
- to develop interdisciplinary networks in an open and explicit manner, designed to create links nationally and internationally with leading scholars, early career researchers and scholars, and relevant user groups with an interest in the themes of the seminar series.
The seminar series comprises 6 one-day seminars. A postgraduate colloquium will be linked to the final seminar. The seminars commence in January 2009 and run until September 2010.
CALL FOR PAPERS
Advertising and Society Review
Call for papers is now out for a special issue of Advertising & Society Review entitled: (Re) Creating Cultural Models of Motherhoods in Contemporary Advertising. First drafts are due 15th January 2011.