About

Professor Margaret Hogg

Margaret K Hogg is Professor of Consumer Behaviour and Marketing at Lancaster University Management School, Lancaster

Margaret's research interests focus primarily on the inter-relationship between identity, self and consumption. She has researched identity and consumption across different generational (e.g. new mothers; empty nest women) and ethnic (e.g. British Asian) family contexts.

She is currently collaborating with Dr Emma Banister and Dr Mandy Dixon on a French funded (ANC, Agence Nationale de la Recherche) project which is examining different notions of the self amongst expectant and first time mothers.

Working with Pauline Maclaran (RHC, London) and Carolyn Curasi (GSU, Atlanta), she is also exploring how empty nester women work to maintain their mothering selves as well as a sense of family across time and space as they adjust to the experiences of their children leaving home.

She has published in Journal of Business Research; European Journal of Marketing; Advances in Consumer Research; Consumption, Markets and Culture and the Journal of Marketing Management.

Professor Pauline Maclaran

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London

Pauline's research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues.

She has explored how empty nester women adjust to their changing experience of motherhood and is currently looking at how women use consumptionscapes to re-connect with their children when they have left home, and how they maintain "sense of family" across time and space.

She has co-edited various books, including Marketing and Feminism: Current Issues and Research and Critical Marketing: Defining the Field.

Dr Lydia Martens

Lydia Martens is Senior Lecturer in Sociology at Keele University.

Her research is concerned with the intersections between consumption and domestic life, and as part of this, she is working on an ongoing research agenda on children, families and consumer culture. She has conducted fieldwork at The Baby Show since 2005, and is working on a related book project entitled Consuming the Precious Child.

Her publications include Eating Out: Social Differentiation, Consumption and Pleasure (2000, with Alan Warde) and Gender and Consumption: Domestic Cultures and the Commercialisation of Everyday Life (2007, with Emma Casey). She is also co-author of Bringing Children (and Parents) into the Sociology of Consumption (Journal of Consumer Culture, 2004).

Lydia is currently on the DCSF panel which assesses the impact of the commercial world on children's wellbeing.

Dr Stephanie O'Donohoe

Stephanie O'Donohoe is a Reader in Marketing at the University of Edinburgh Business School.

Stephanie O'Donohoe is a member of the VOICE Group, an international research team (spanning UK, USA, Denmark and Ireland) exploring consumption experiences in the transition to motherhood. A paper linked to that project explores how advertising has drawn on the popular cultural notion of glamorous "Yummy Mummies" in representations of motherhood.

Another research project explores consumer interactions with the marketplace in times of bereavement.

Finally, she has a longstanding interest in consumer's experiences and interpretations of advertising, and is currently involved in research examining advertising creatives' working lives and practices.

Professor Linda Scott

Linda Scott is Professor of Marketing at Saïd Business School, University of Oxford.

Linda Scott joined the Saïd School in 2006 from the University of Illinois where she held appointments in advertising, art, women's studies, and communications.

She has written extensively on cultural issues related to advertising and consumption. She is on the board of the Advertising Educational Foundation in New York and is the editor of Advertising & Society Review.

Her current research interests focus on women's empowerment in emerging markets and changing symbol systems in the globalizing consumer culture. Her education includes bachelor's and master's degrees in American literature and history, an MBA, and a doctorate in mass communications.

Dr Lorna Stevens

Lorna M. R. Stevens is Lecturer in Marketing at Ulster Business School, University of Ulster.

Lorna has been in academia since 1994, and prior to that spent ten years working in the book publishing industry in Ireland and the UK.

Her research interests lie in the areas of feminist perspectives and gender issues in marketing, consumer behaviour, consumption and the media. She is particularly interested in women's consumption of magazines and advertising texts, and the wider social and cultural context that frames women's reception of media texts generally. How womanhood is represented in such texts and how representations of women, including symbolic archetypes of womanhood, are interpreted by women consumers, is of particular interest.

Recent research projects include a study of mothers' consumption of magazines (Journal of Consumer Behaviour, 2007; Journal of Advertising, 2003) and the representation of goddess archetypes in the perfume industry (Journal of Strategic Marketing, 2007).