Financial Management magazine: 'Forecasting'
Published 1 January 1970
The UK's Financial Management magazine has published an article in their January 2008 edition by Professor Robert Fildes, written jointly with Professor Paul Goodwin of the University of Bath, on the effectiveness of firms' judgmental adjustments to computer-generated demand forecasts.
The authors conclude their article by saying:
"In the long run, better software, better market information and better-trained forecasters are needed. Companies are too often satisfied by software that fails to provide good baseline forecasts. CFOs need to ensure that their forecasts beat standard benchmark tests. If companies are to improve their forecasting, they need to take all these aspects seriously."
