The Times: 'Business benefits from a more disciplined approach'
Published 23 January 2008
The Times comments on a new wave of faculty engaged in MBA teaching at European business schools quotes Oliver Westall, Director of the Lancaster Full-time MBA, who links the perceived importance of business gurus to the cult of celebrity. "Ideas, processes and experiential learning are what we are about," Westall says. "We are a laboratory for ideas; we want people to think critically and seriously about ideas rather than focusing on personalities."
