The Times: 'How to prepare for an economic recovery'
Published 22 April 2009
Professor Gerry Johnson, of the Centre for Strategic Management, is quoted in a Times feature on what business leaders can do to ready their businesses for economic recovery. "Be clear about what customers value, what you offer and what others do not," Professor Johnson said. "If you do not know this, you risk cutting - or failing to invest in - the bits you will need when the economy improves."