LUMS News

Gian Fulgoni funds Chair in Marketing at Lancaster

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Published 9 June 2011

Gian Fulgoni, Executive Chairman of ComScore, has made a personal donation to support the continuing success of the Marketing Department at Lancaster University Management School.

Sue Cox, Paul Wellings and Gian Fulgoni

Professor Paul Wellings, Professor Sue Cox and Gian Fulgoni, outside the new Charles Carter Building, home of Lancaster's Department of Marketing.

An alumnus of the department, Gian’s generous donation of $625k, spread over five years, was prompted by a recent return trip to Lancaster after 40 years away from the University. An internationally recognised leader in the field of market research and an award-winning entrepreneur – responsible for many innovations in his profession – Gian achieved career success in the USA after taking an MA in Marketing from Lancaster.

Professor Margaret Hogg, the current Head of the Marketing Department, will be the first Fulgoni Chair in Marketing. Her specialisation is consumer behaviour research with a specific focus on consumption and consumer culture theory.

Professor Sue Cox, Dean of Lancaster University Management School, said: “We are extremely grateful to receive this significant donation. Right from the start, LUMS has delivered practical, powerful management education. We honour Gian’s desire to invest in and inspire the next generation of talented LUMS marketing students, and truly appreciate his generous support of the Management School.”

Gian made his gift by donating publicly tradeable shares of stock to Friends of Lancaster University in America Inc., a 501(c)(3) non-profit organisation which supports Lancaster University in the UK. The Board of Friends of Lancaster University in America Inc. was delighted to respect Gian’s wishes that the gift support a department which made such a difference to his life. In his words, “My Marketing MA from Lancaster was one of the most significant events in my career. Indeed, it was the stepping stone for me to get to the US. It is a terrific programme and I would recommend it without hesitation to anyone who is looking to enter the marketing field.”

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