Companies gain insight into doing business in China
Published 29 June 2012
Thursday 21st June saw the Institute for Entrepreneurship and Enterprise Development (IEED) team up with the Confucius Institute and Lancaster China Management Centre for the first of a series of workshops with focus on bringing UK businesses into China.
The workshop, entitled ‘Doing the Business in China’, explored opportunities for British companies. It was attended by twelve businesses along with representatives from a variety of departments across the Lancaster University.
Clive Drinkwater: “I thoroughly enjoyed the experience and from the amount of emails I've had from the participants, it seems they did too”.
Clive Drinkwater, Director of UK TI NW, gave an insightful presentation. He spoke about ways of researching the Chinese market, identifying the correct channel, IPR, finances and cultural issues associated with working with China, the place and its people.
The session also highlighted the opportunities there are for using Lancaster University’s international student talent to support businesses entering the Chinese market. For more information on how this could benefit your organisation, please contact Tom Hurst.
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Organiser Qihai Huang said: “The workshop, co-organised by Confucius Institute and IEED, was very successful and there is talk of IEED and the Confucius Institute working together again in the future.”
If your business is currently operating in China, or if you are thinking of entering the Chinese market, please get in touch and we’ll keep you informed of the next event to be held in the autumn.