Published 22 August 2012
The Drum carries a guest column by Dr Paul Ralph of the Department of Management Science. Dr Ralph argues that gamification will flop as a marketing approach because marketers are more interested in points and prizes than the fun and engagement that gamers crave. 
LUMS grad Tarun Sainani opens up new world with augmented reality http://t.co/QPQuLZR8Lc @wtinfotechMeet up with old LUMS friends in Paris. Informal alumni get-together next Thurs evening, 13 Jun http://t.co/25qoU7qcr3Free open seminar on funding business in China - cases and advice from UKTI and banking experts. Sign up for 19 Jun http://t.co/DXrkkRmzuEWhat challenges face United Utilities in science/innovation? Learn from UU Strategic Programmes Director on 12/6 http://t.co/enargJsMzA