The Black Farmer: 'The importance of jeopardy in business'
Published 7 November 2012
Wilfred Emmanuel-Jones, the 'Black Farmer', was guest speaker on the Lancaster MBA on 1 November. Wilfred spoke on what he calls the 'importance of jeopardy in business'.
Born in Jamaica and raised in inner city Birmingham, Wilfred talked his way into television. He was responsible for introducing chefs like Gordon Ramsay and James Martin to the small screen – but he's now known simply as The Black Farmer.
After his stint in TV, Wilfred fulfilled his ambition to own a small farm in Devon. This in turn led him to launch a range of sausages and sauces under The Black Farmer label. He had spotted that while many farmers had lost any contact with the customer, he could engage directly with them and even persuade them to lobby supermarkets on his behalf.
Wilfred delivered his lecture to an audience of Full-time and Executive MBA students and guests from business and industry.
- View Wilfred Emanuel-Jones's full lecture (I hour 15 minutes)