Social Media Success with IEED
Published 22 July 2011
As part of the Innovation for Growth programme, IEED, delivered a two-day workshop to Northwest SMEs centred around using social media and collaborative software effectively to grow their business and reach new markets.
Delivered by social media and collaborative software specialist Professor Mary Rose and LUMS innovator in residence Mike Parsons the workshop demonstrated to the delegates how just how rapidly social media has become important to business and how it has altered relationships with customers. The workshop showed delegates how to get started in this process and help each delegate to develop a strategy that fitted with their business and environment.
Many of the delegates commented not only the workshops help with learning about collaborative software but the interaction with the university staff and other delegates proved invaluable.
“I’ve made a lot of really useful contacts at Lancaster University, the content you get here, the connections you make are really worthwhile” Colin Barnes, Collabor8Online
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