Professor Maria Piacentini
Professor
Marketing
Charles Carter BuildingLancaster University
Bailrigg
Lancaster
LA1 4YX
Research Overview
My research and teaching lie in the field of consumer behaviour, specifically focusing on consumers coping with marketplace challenges. From this theoretical position, my research has centred on contexts of public policy concern (e.g. vulnerable consumers; alcohol consumption; healthy eating). I have published my research in top international journals in both marketing/consumer behaviour and the social sciences, and my work is widely cited in a range of publications across both discipline areas. I am a member of various international and national scholarly networks, including the Transformative Consumer Research (TCR) network. I also co-chair the Consumer Research and Wellbeing Studies (CRAWS) network.
PhD supervision
I am interested in supervising PhD students in the broad area of consumption and social marketing, but particularly relating to young people and risky consumption behaviour.Current Teaching
Undergraduate:
MKTG225 Consumer Behaviour (Lecturer and tutor)
MKTG316 Advanced Topics in Consumer Behaviour (Lecturer and tutor)
Postgraduate:
MKTG 403(2) Consumer Behaviour (Lecturer)
MKTG 401 The Mindful Marketer
PhD Supervision:
Andres Barrios, Hayley Cocker, Fredah Mwiti, Deborah Denton
Qualifications
1999 PhD(Open University)
1999 PG Cert.(Strathclyde)
1991 BSc Hons(Strathclyde)
Research Grants
‘Vulnerable Consumers’ with Susan Dunnett (Edinburgh) and Kathy Hamilton (Strathclyde) ESRC Seminar Series
‘The Role and Significance of the High School Prom Among Low-Income Adolescents’ with Dr Peter Nuttall (Bath) and Dr Julie Tinson (Stirling) The British Academy (£10,000)
‘Psychology of Consumer Behaviour’ Awarded £12,337 by the Office of Fair Trading (commissioned research) (2007) Principal investigators: Maria Piacentini, Sally Hibbert and Margaret Hogg.
'Faifley Community Action on Food: Exploring The Potential For Community Development' Awarded £1,000 by Greater Glasgow Health Board (1999) Principal investigators Maria Piacentini, Sally Hibbert and Haya Al Dajani.
'Consumers’ perceptions of speciality coffees' Awarded £62,888 by Teaching Company Directorate and Matthew Algie & Co. (1998-2000) Principal investigators: A. Paterson (Bioscience) & M. Piacentini (Marketing), University of Strathclyde.
'Reducing Confectionery Sales at Checkouts' Awarded £6,855 by Lanarkshire Health Board (1997-8) Principal investigators: M.Piacentini, L. MacFadyen, D. Eadie (Marketing, University of Strathclyde)
Profile
Since joining Lancaster I have designed, developed and launched the highly successful MSc in Advanced Marketing Management (2003-4 launch). I am currently Programme Director of the MSc AMM. I have extensive experience of teaching at both undergraduate and postgraduate level, and have a PG Certificate in Advanced Academic Studies (Strathclyde University).
Professional Role
2009-2011 Academic Co-ordinator, Period Quality Review (Nov 2011)
2003-2009; 2012 Programme Director, MSc Advanced Marketing Management
External Roles
External Examiner, PG Marketing, Manchester Business School (2011-ongoing)
External Examiner, BA Marketing, Stirling University (2009-2012)
External Examiner MSc Marketing Management, Glasgow Caledonian University (2003-2007)
My Role
MSc AMM Programme Director
Recent publications
- Consumer resource integration amongst vulnerable consumers: care leavers in transition to independent living
Piacentini, M., Hibbert, S. & Hogg, M. 2013 In: Journal of Marketing Management.
Journal article - Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research
Mason, M J ., Tanner, J F., Piacentini, M., Freeman, D ., Anastasia, T., Batat, W., Boland, W., Canbulut, M., Drenten, J., Hamby, A., Rangan, P. & Yang, Z. 2013 In: Journal of Business Research.
Journal article - A place for historical public policy research in the marketing domain?: Looking backward and forward
Pressey, A., Tadajewski, M., Kerrigan, F. & Piacentini, M. 2013 In: Journal of Historical Research in Marketing. 5, 1
Editorial - Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space
Cocker, H., Piacentini, M. & Banister, E. 2012
Conference paper - The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self
Cocker, H., Banister, E. & Piacentini, M. 2012 In: Research in Consumer Behavior. Belk, R W., Askegaard, S. & Scott, L. (eds.). Emerald p. 333-351. 19 p.
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