Professor Nicholas Alexander
Chair, Head of Department
Department
Marketing
Chapter (18)
Journal article (58)
Book (8)
Conference contribution (64)
Conference paper (3)
Other contribution (1)
View all publications (152)
Journal article (58)
Book (8)
Conference contribution (64)
Conference paper (3)
Other contribution (1)
View all publications (152)
Publications
- Alexander Nicholas, 2011, 'British overseas retailing, 1900-60: international firm characteristics, market selections and entry modes', Business History, vol 53, no. 4, pp. 530-556.
View details - Alexander Nicholas, Doherty Anne Marie and Godley A, 2011, 'Globalization and the evolution of international retailing, 1900 to 2010'
View details - Carpenter J, Moore M, Doherty Anne Marie and Alexander Nicholas, 2011, 'Acculturation to global consumer culture: investigating the roles of consumer sociodemographics'
View details - Alexander Nicholas, Moore M, Doherty Anne Marie and Carpenter J, 2011, 'Modelling brand origin recognition accuracy'
View details - Alexander Nicholas, Rhodes M and Myers H, 2011, 'A Gravitational Model of International Retail Market Selection', International Marketing Review, vol 28, no. 2, pp. 183-200.
View details - Alexander Nicholas and Doherty Anne Marie, 2010, 'International retail research: focus, methodology and conceptual development', International Journal of Retail and Distribution Management, vol 38, no. 11/12, pp. 928-942.
View details - Cairns P, Quinn B, Alexander Nicholas and Doherty A M, 2010, 'The role of leadership in international retail divestment and corporate restructuring', European Business Review, vol 22, no. 1, pp. 25-42.
View details - Alexander Nicholas, Doherty A M, Carpenter J and Moore M, 2010, 'Consumer receptiveness to international retail market entry', International Journal of Retail and Distribution Management, vol 38, no. 3, pp. 160-172.
View details - Alexander Nicholas, 2010, 'Retail history in the management context: prototype, prologue or prequel?', Journal of Historical Research in Marketing, vol 2, no. 3, pp. 350-355.
View details - Alexander Nicholas, Doherty A M, Carpenter J and Moore M, 2010, 'International retail branding and consumer ethnocentrism', Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium (Barcelona) - 2010
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