Staff Profiles

Picture of Professor Nicholas Alexander

Professor Nicholas Alexander

Chair, Head of Department

Department

Marketing

Contact

Room: D42
Tel: +44 (0) 1524 510996
Fax: + 44 (0)1524 593928
Email:

Publications

  • Alexander Nicholas, 2011, 'British overseas retailing, 1900-60: international firm characteristics, market selections and entry modes', Business History, vol 53, no. 4, pp. 530-556.
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  • Alexander Nicholas, Doherty Anne Marie and Godley A, 2011, 'Globalization and the evolution of international retailing, 1900 to 2010'
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  • Carpenter J, Moore M, Doherty Anne Marie and Alexander Nicholas, 2011, 'Acculturation to global consumer culture: investigating the roles of consumer sociodemographics'
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  • Alexander Nicholas, Moore M, Doherty Anne Marie and Carpenter J, 2011, 'Modelling brand origin recognition accuracy'
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  • Alexander Nicholas, Rhodes M and Myers H, 2011, 'A Gravitational Model of International Retail Market Selection', International Marketing Review, vol 28, no. 2, pp. 183-200.
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  • Alexander Nicholas and Doherty Anne Marie, 2010, 'International retail research: focus, methodology and conceptual development', International Journal of Retail and Distribution Management, vol 38, no. 11/12, pp. 928-942.
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  • Cairns P, Quinn B, Alexander Nicholas and Doherty A M, 2010, 'The role of leadership in international retail divestment and corporate restructuring', European Business Review, vol 22, no. 1, pp. 25-42.
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  • Alexander Nicholas, Doherty A M, Carpenter J and Moore M, 2010, 'Consumer receptiveness to international retail market entry', International Journal of Retail and Distribution Management, vol 38, no. 3, pp. 160-172.
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  • Alexander Nicholas, 2010, 'Retail history in the management context: prototype, prologue or prequel?', Journal of Historical Research in Marketing, vol 2, no. 3, pp. 350-355.
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  • Alexander Nicholas, Doherty A M, Carpenter J and Moore M, 2010, 'International retail branding and consumer ethnocentrism', Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium (Barcelona) - 2010
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Books by Professor Nicholas Alexander

International Retailing

Book cover

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