Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia
B Ashnai
M Smirnova
P Naudé
S Henneberg
S Mouzas
| Publication date | 2010 |
| Original language | English |
| Journal | Industrial Marketing Management |
B Ashnai
M Smirnova
P Naudé
S Henneberg
S Mouzas
| Publication date | 2010 |
| Original language | English |
| Journal | Industrial Marketing Management |