Dr Martin Friesl
MA (Dipl.-Hdl.) (Munich), Doctorate (Munich)
Lecturer
Department
Centre for Strategic Management
Office Hours
Wednesday 3 - 5 pm
Current Teaching
Full-time MBA
Strategic Management (Course Convenor)
The Consultancy Challenge
Elective: Advanced Strategic Thinking - Strategy in the multi-business firm
Postgraduate:
MNGT 574: International Business Strategy (Course Convenor)
MNGT 509: Management in Practice (Course Convenor)
Research Interests
My research interests focus on how firms compete in the market. The major argument of the resource and capability based view of the firm is that long term competitive advantage rests on companies' organizational capabilities and knowledge base. This perspective is widely accepted but, the processes which lead to the accumulation and development of capabilities, the relation between resources and capabilities, the learning, knowledge sharing and external knowledge sourcing activities involved and the interplay of individual skills and organizational capabilities are not very well understood so far. First hand industry experience also tought me that the establishment of organizational capabilities is a highly complex and political process that goes far beyond the acquisition of specific resources. My empirical research focuses on these micro dynamics of capability development both in MNE and SME contexts.
Current Research
Replication of Capabilities and Routines in Franchise Organizations (RECARO)
(Funded by Lancaster University Early Career Small Grants Scheme)
Franchise organizations contributed £12.4bn to the UKs gross domestic product in 2008. The success of these organizations depends on the ability to replicate organizational routines and capabilities whilst maintaining the balance between standardisation and local adaptation. Although these routines and capabilities are based on proven business models, franchisees sometimes do not follow the standardised routines. Some studies suggest that this may be linked to franchisee failure.
To date there has been limited empirical research that has shed light on this area. The objective of this research project is to explore how organizational routines and capabilities are replicated by franchisees across franchise organizations and which factors support or tend to hinder successful replication.
Profile
Having received my Masters' degree in Business Teaching (Dipl.-Hdl.) in 2004 from Munich School of Management at LMU Munich, I joined the Institute for Human Resources and Organization Research at University Bw Munich as a Research Assistant and Doctoral Student. My research has been mainly in the area of organizational culture, capabilities and knowledge management. Simultaneously, I worked as a Consultant on various projects ranging from leadership development to an internationalization strategy for a German career platform. After receiving my doctorate, I joined the Professional Services Business of Siemens IT Solutions and Services as a Project Manager for Change Management, in an international reorganization project. Since April 2009 I am a Lecturer at the Centre for Strategic Management.
Journal article (15)
Working paper (1)
Other (1)
Conference paper (22)
Selected publications (6)
View all publications (41)
Publications
- Friesl Martin, 2012, 'Knowledge acquisition strategies and company performance in young high technology companies', British Journal of Management
View details - Friesl Martin and Larty Joanne, 2012, 'Replication of Routines in Organizations: Existing Literature and New Perspectives', International Journal of Management Reviews
View details - Friesl Martin and Silberzahn R, 2012, 'Challenges in establishing global collaboration: temporal, strategic and operational decoupling', Long Range Planning, vol 45, no. 2-3, pp. 160-181.
View details - Friesl Martin, Sackmann S A and Kremser S, 2011, 'Knowledge sharing in new organizational entities: the impact of hierarchy, organizational context, micro-politics and suspicion', Cross Cultural Management: An International Journal, vol 18, no. 1, pp. 71-86.
View details - Sackmann S A, Eggenhofer-Rehart P and Friesl Martin, 2009, 'Sustainable change: long-term efforts toward developing a learning organization', The Journal of Applied Behavioral Science, vol 45, no. 4, pp. 521-549.
View details - Sackmann S A and Friesl Martin, 2007, 'Cultural impacts on knowledge sharing in project teams - results from a simulation study', Journal of Knowledge Management, vol 11, no. 6, pp. 142-156.
View details
