Strategic Marketing
MKTG 301
Value: 1
ECTS: 16 credits
Overview
This module attempts an integrated view of marketing strategy, marketing planning, marketing organisation and marketing in an international context. The course handbook will provide the necessary input in terms of course content. The teaching sessions will involve exercises, question and answer sessions, debates, videos etc. in which students will be expected to put ideas into practice. In the last double session of each fortnight students will debate a case study.
Year/Course Type: 3ma, 3mi
Terms Taught: M, L
Contact Hours: 62 Total (40 Lectures, 2 Seminars 20 Practicals)
Persons Responsible: Dr Andrew Pressey & Dr Stefanos Mouzas
Requirements
Compulsory for majors and combined majors.
Prerequisite: MKTG210 and in MKTG229 or MKTG227
Assessment
Exam: 50%
Coursework: 50%
Reading List
B. De Wit and R Meyer, Strategy: Process, Content and Context. An International Perspective, West, Minneapolis/St Paul, 2004 (Third edition). Course Handbook.
