BSc (Hons) Marketing

UCAS code: N500

BSc (Hons) in Marketing is one of our undergraduate degree programmes offered in the Marketing Department.

Overview

The BSc (Hons) Marketing is a three-year, holistic marketing and management programme and the cornerstone of the marketing programmes at Lancaster. All other marketing degrees programmes offered here are a variant of this programme.

The purpose of this programme is to take a broad approach to markets, marketing and marketing management, developing your knowledge and skills in ways that enable you to think strategically about the growth of your organisation and develop effective marketing practices that make and shape the markets in which you want to have impact. From the marketing activities of the ‘not for profit’ sector such as Oxfam or Medecins sans Frontieres, to global blue chip firms such as Microsoft, Unilever, Proctor & Gamble and Rolls-Royce, these issues are central to organisational growth and success.

Will this Marketing Degree help me achieve my goal?

Are you looking for an education that prepares you for:

a business career in marketing management?
a strong theoretical and practical grounding in the marketing discipline?
knowledge of a multitude of dynamic industry contexts exploring global business growth strategies?
essential business skills including research, analytic, reporting, team working and presentation skills?
independent thinking while remaining a strong team player?
entering the work place after graduation with confidence?

If these sound like your goals then the BSc (Hons) in Marketing could be the right course for you.

What’s Special about the BSc (Hons) in Marketing?

We will help you prepare for your future career in marketing in a multitude of dynamic industry contexts by providing you with a theoretical grounding in the discipline and research, analytical, reporting and presentation skills.

Lancaster University offers several Marketing degrees but the BSc in Marketing is specifically designed to help you become an effective marketing professional. By focusing on both business and consumer marketing this course offers a smarter approach to the theory and practice of marketing and business.

Requirements

A-levels: ABB. One (but only one) of these grades may be achieved either from the average of two AS-level grades or from a vocational A level.
AS-levels: may be included in the offer - see above
General Studies: Accepted
Vocational A-levels: Up to six units can come from vocational A-levels - see above
Preference: Three A-levels
Key skills: Not included in offer
GCSE: Maths and English Language grade B
Scottish Highers: BBBBB
Irish Leaving Cert: 510 pts
International Baccalaureate: 32 overall with 16 points from the best three HL courses
IELTS: 6.5
BTEC: DDM
Mature students: applications welcome; recent experience of formal assessed study is required

All candidates offered places are invited to an open day.

Admissions Tutor: Dr. Jim Freund (e-mail: j.freund@lancaster.ac.uk)

Degree Structure

	Part 1
1st Year	Introduction to Marketing	Marketing related subject	Free choice
	Introduction to Marketing	Marketing related subject	Free choice

	Part 2
2nd Year	Marketing Research	Marketing Simulation	Marketing in the Supply Chain	Choice
	Marketing Research	Choice	Consumer Behaviour	Choice

3rd Year	Marketing Research and Consultancy Project	Strategic Marketing	Either Advanced Topics in Consumer Behaviour	Choice
	Marketing Research and Consultancy Project	Strategic Marketing	Or Organisational Marketing	Choice
			Choice

First Year

In the first year you will take three subjects. First, there is introductory marketing; you then choose one other marketing related subject such as Accounting and Finance, Economics, Law, Management and Organisation, Management Science, Media, Film and Culture Studies, Psychology, Sociology, Statistics and Computing for Management. The third subject is a free choice – you may choose from any subject offered in the University.

Second Year

Core subjects include marketing research, marketing simulation, consumer behaviour, marketing in the supply chain, plus other optional subjects in marketing and advertising or a related discipline.

Final Year

Core subjects include strategic marketing, marketing research and consultancy project, advanced topics in consumer behaviour, organisational marketing plus other optional subjects in marketing and advertising or a related discipline.

Assessment

The assessment offers an equal weighting overall between coursework and examinations.

Marketing & Advertising