BSc (Hons) Marketing Management
UCAS code: N503
BSc (Hons) in Marketing Management is one of our undergraduate degree programmes offered in the Marketing Department.
Overview
This four-year degree differs from the BSc in Marketing degree in that your third year will be spent on a supervised work placement and in your final year you will complete a dissertation based on this placement. We will help you secure your placement, supervise your placement year and support your completion of a related dissertation. Qualification for the work placement year will depend on first year performance at Lancaster.
Feedback from graduate employers suggests that the work experience engenders additional insights and experiences that are difficult to generate through traditional degree programmes.
Will this Marketing Degree help me achieve my goal?
Are you looking for an education that prepares you for:
- a business career in marketing management?
- a strong theoretical and practical grounding in the marketing discipline?
- knowledge of a multitude of dynamic industry contexts exploring global business growth strategies?
- essential business skills including research, analytic, reporting, team working and presentation skills?
- independent thinking while remaining a strong team player?
- entering the work place after graduation, with business experience and confidence?
If these sound like your goals then the BSc (Hons) in Marketing Management could be the right course for you.
What’s Special about the BSc (Hons) in Marketing Management?
Lancaster University offers several Marketing degrees but the BSc (Hons). in Marketing Management is specifically designed to help you become an effective marketing manager, providing you with the opportunity to get real business experience before you graduate. By focusing on both business and consumer needs this course offers a smarter approach to the theory and practice of marketing management.
Requirements
- A-levels: AAB. One (but only one) of these grades may be achieved either from the average of two AS-level grades or from a vocational A level.
- AS-levels: may be included in the offer - see above
- General Studies: Accepted
- Vocational A-levels: Up to six units can come from vocational A-levels - see above
- Preference: Three A2-levels
- Key skills: Not included in offer
- GCSE: Maths and English Language grade B
- Scottish Highers: ABBBB
- Irish Leaving Cert: 510 pts
- International Baccalaureate: 34 overall with 16 points from the best three HL courses
- IELTS: 6.5
- BTEC: DDD/DDM
- Mature students: applications welcome; recent experience of formal assessed study is required
All candidates offered places are invited to an open day.
Admissions Tutor: Dr. Jim Freund (e-mail: j.freund@lancaster.ac.uk)
Programme Structure
| Part 1 | |||||
|---|---|---|---|---|---|
| 1st Year | Introduction to Marketing | Marketing related subject | Free choice | ||
| Part 2 | |||||
| 2nd Year | Marketing Research | Marketing Simulation | Marketing in the Supply Chain | Choice | Choice |
| Choice | Consumer Behaviour | Choice | |||
| 3rd Year | Work Placement | ||||
| 4th Year | Dissertation | Strategic Marketing | Management of Marketing | Choice | |
| Either Advanced Topics in Consumer Behaviour | Choice | ||||
| Or Organisational Marketing | Choice | ||||
First Year
In the first year you will take three subjects. First, there is introductory marketing; you then choose one other marketing related subject such as Accounting and Finance, Economics, Law, Management and Organisation, Management Science, Media, Film and Culture Studies, Psychology, Sociology, Statistics and Computing for Management. The third subject is a free choice – you may choose from any subject offered in the University.
Second Year
Core subjects include marketing research, marketing simulation, consumer behaviour, marketing in the supply chain, plus other optional subjects in marketing and advertising or a related discipline.
Third Year: Work Placement Year
The third year is spent on a work placement, for companies like 3M, Asda, BMW, Cadbury's, HP, Johnson & Johnson, Reebok, IBM, ICL and Mattel. During the placement visit, your supervisor will talk to you and your manager about your progress. This is also your opportunity to discuss with your supervisor your dissertation topic that you will complete in your final year at university. Your dissertation will be developed around some marketing aspect of your placement. Your dissertation aims to provide you wiht the opportunity to synthise theory and practice.
Final Year
This is the year that you will complete your dissertation based upon your year’s work placement. Other core subjects this year include strategic marketing, management of marketing, advanced topics in consumer behaviour and/or organisational marketing plus other optional subjects in marketing and advertising or a related discipline.
Assessment
The assessment offers an equal weighting overall between coursework and examinations.
Modules:
- MKTG 101 Introduction to Marketing
- MKTG 206 Marketing Simulation
- MKTG 210 Marketing Research
- MKTG 225 Consumer Behaviour
- MKTG 229 Marketing in the Supply Chain
- MKTG 232 Advertising
- MKTG 233 Digital Marketing
- MKTG 301 Strategic Marketing
- MKTG 311 Industrial Placement
- MKTG 315 Marketing Innovation
- MKTG 316 Advanced Topics in Consumer Behaviour
- MKTG 317 Brand Strategy
- MKTG 322 Marketing of Services
- MKTG 327 Management of Marketing
- MKTG 329 Organisational Marketing
- MKTG 334 Integrated Communications
- MNGT 110 Introduction to Management
- MNGT 200 Management and Consulting: Practice and Critique
