BSc (Hons) Marketing (Study Abroad)

UCAS code: N502

BSc (Hons) in Marketing (Study Abroad) is one of our undergraduate degree programmes offered in the Marketing Department.

Overview

This three- year degree differs from the BSc in Marketing degree in that you are offered the opportunity to spend their second year studying at one of our partner institutions in North America or Australasia. Qualification for the year abroad will also depend on first year performance at Lancaster.

Will this Marketing Degree help me achieve my goal?

Are you looking for an education that prepares you for:

a business career in marketing management?
a strong theoretical and practical grounding in the marketing discipline?
knowledge of a multitude of dynamic industry contexts exploring global business growth strategies?
essential business skills including research, analytic, reporting, team working and presentation skills?
independent thinking while remaining a strong team player?
studying at top tire university in North America or Australasia to gain international experience and a broader network of friends and contacts?
entering the work place after graduation with confidence?

If these sound like your goals then the BSc (Hons) in Marketing (Study Abroad) could be the right course for you.

What’s Special about the BSc (Hons) in Marketing (Study Abroad)?

We will help you prepare for your future career in marketing in a multitude of dynamic industry contexts by providing you with a theoretical grounding in the discipline and research, analytical, reporting and presentation skills.

Lancaster University offers several Marketing degrees but the BSc (Hons) in Marketing (Study Abroad) is specifically designed to help you become an effective marketing professional, providing you with the opportunity to get international experience before you graduate.

Requirements

A-levels: Normally AAA Including Maths
General Studies: Accepted
Vocational A-levels: Up to six units can come from vocational A-levels
Preference: Three A2-levels
Key skills: Not included in offer
GCSE: Maths and English Language grade A
Scottish Highers: AAABB
Irish Leaving Cert: 540 pts
International Baccalaureate: 36 overall with 16 points from the best three HL courses
IELTS: 6.5
BTEC: DDD
Mature students: applications welcome; recent experience of formal assessed study is required A/AS-level grades: AAB or 28 A level points

All candidates offered places are invited to an open day.

Admissions Tutor: Dr. Jim Freund (e-mail: j.freund@lancaster.ac.uk)

Degree Structure

	Part 1
1st Year	Introduction to Marketing	Marketing related subject	Free choice
	Introduction to Marketing	Marketing related subject	Free choice

	Part 2
2nd Year	Students take equivalent of their Lancaster units during their 2nd year in North America / Australasia (UBC, McGill, USC-Riverside, Colorado)


3rd Year	Marketing Research and Consultancy Project	Strategic Marketing	Either Advanced Topics in Consumer Behaviour	Choice
	Marketing Research and Consultancy Project	Strategic Marketing	Or Organisational Marketing	Choice
			Choice

First Year

In the first year you will take three subjects. First, there is introductory marketing; you then choose one other marketing related subject such as Accounting and Finance, Economics, Law, Management and Organisation, Management Science, Media, Film and Culture Studies, Psychology, Sociology, Statistics and Computing for Management. The third subject is a free choice – you may choose from any subject offered in the University.

Second Year

Students take the equivalent of the following core subjects; marketing research, marketing simulation, consumer behaviour, marketing in the supply chain, plus other optional subjects in marketing and advertising or a related discipline. Detailed advice on appropriate courses is given on an individual basis, and contact is maintained throughout the year. Marks achieved whilst studying abroad count towards the final degree classification.

Final Year

Core subjects include strategic marketing, marketing research and consultancy project, advanced topics in consumer behaviour or organisational marketing plus other optional subjects in marketing and advertising or a related discipline.

Assessment

The assessment offers an equal weighting overall between coursework and examinations.

Four of the eight units assessed are undertaken whilst studying abroad.

By focusing on both business and consumer needs this course offers a smarter approach to the theory and practice of international marketing.

Marketing & Advertising