Marketing in the Supply Chain
ECTS: 8 credits
The module aims to provide students with an introduction to supply chains and channels and an understanding of the effects of supply chain activity upon organisations' marketing activity. Fundamental aspects of supply chains that are explored include the problems surrounding inventory, capacity and complexity and these are related to diverse marketing contexts. The methods of supply chain management that address these problems and promote efficiency or effectiveness are considered. The module also introduces students to the management of links within the supply chain to provide an understanding of organisational purchasing and the management of customer relationships.
The module considers a range of supply chain situations but emphasises the supply chains associated with goods that students are familiar with. In keeping with the globalisation of supply attention is paid to the international aspects of supply chains.
Year/Course Type: 2ma, 2mi, 3mi
Terms Taught: L
Contact Hours: 30 Total (20 Lectures, 10 Workshops)
Person Responsible: Dr Gillian Hopkinson
Compulsory for major students
Pre-requisite: MKTG101 or MKTG227.
Mangan, J., Lalwani, C. and Butcher, T. (2008) Global Logistics and Supply Chain Management, Wiley.