ECTS: 8 credits
The module gives students the opportunity to study the evolving strategies and techniques of contemporary digital marketing. Students will investigate the main forms of digital media and channels, including search, viral and mobile marketing, virtual worlds, user generated content, gaming, IPTV and digital business environments, and explore the underlying themes and principles of the dynamic world of digital media. Students will also work on the main concepts and applications of digital marketing in the workshops.
Year/Course Type: 2ma:2mi, 3mi
Terms Taught: M
Contact Hours: 25 Total (20 Lectures, 5 Workshops)
Person Responsible: Dr Laura Salciuviene
Compulsory for Advertising and Marketing major students
Pre-requisite: MKTG101 or MKTG227.
To be announced; reading will include DigiMarketing: The Essential Guide to New Media and Digital Marketing, Wertime and Fenwick, 2008.