BA (Hons) Advertising and Marketing

UCAS code: N501

BSc (Hons) in Marketing Management is one of our undergraduate degree programmes offered in the Marketing Department.

Overview

This degree builds on the Marketing department's long-established success in undergraduate and postgraduate studies in Marketing, and adds a special focus on the theory and practice of advertising. The course has been designed by staff with experience in international advertising agencies. This is a three-year degree scheme with some opportunity to study related subjects within the scheme.

Topics studied include the psychology of persuasion and attitude change, semiotic analysis of symbolic communication, the transfer of cultural meaning, statistical methods, strategic advertising management, creative strategy development, media research and planning, advertising research and campaign evaluation, advertising planning using computer simulation technology.

Teaching methods include lectures and small tutorials, as well as a variety of project work in groups developing the skills of working in teams and making presentations. In the final year the course culminates in a real-life advertising research project for advertising agencies and their clients, or on academic advertising research carried out in the Department. There is an option to write an individual dissertation on advertising strategy which allows students to integrate the concepts covered in the course and develop their ideas into a sustained argument in answer to a strategic problem of advertising management.

The programme is supplemented by talks from industry figures. These include speakers from some of the top London agencies, the Advertising Standards Authority and design agencies. The Marketing Department also has links with the Institute of Practitioners in Advertising.

Will this Marketing Degree help me achieve my goal?

Are you looking for an education that prepares you for:

a business career in advertising or marketing communications?
a strong theoretical and practical grounding in the discipline of marketing and advertising?
knowledge of a multitude of dynamic industry contexts using global business communications strategies?
essential business skills including research, analytic, reporting, team working and presentation skills?
creative and independent thinking while remaining a strong team player?
entering the work place after graduation with confidence?

If these sound like your goals then the BA (Hons) in Advertising and Marketing could be the right course for you.

What’s Special about the BA (Hons) in Advertising and Marketing?

Lancaster University offers several Marketing degrees but the BA (Hons) in Advertising and Marketing is specifically designed to help you become an effective advertising and marketing communications professional. By focusing on both business and consumer needs this course offers a smarter approach to the theory and practice of advertising and marketing communications.

Requirements

A-levels: AAB.
General Studies: Accepted as one of 3 A-levels
Preference: Three A-levels
Key skills: Not included in offer
GCSE: Maths and English Language grade B
Scottish Highers: ABBBB
Irish Leaving Cert: N510 pts
International Baccalaureate: 34 overall with 16 points from the best three HL courses
IELTS: 6.5
BTEC: DDD/DDM

All candidates offered places are invited to an open day.

Admissions Tutor: Dr. Jim Freund (e-mail: j.freund@lancaster.ac.uk)

Programme Structure

	Part 1
1st Year	Introduction to Marketing	Marketing related subject	Free choice
	Introduction to Marketing	Marketing related subject	Free choice

	Part 2
2nd Year	Marketing Research	Advertising Digital Marketing	Advertising Simulation	Marketing in the Supply Chain
	Marketing Research	Advertising Digital Marketing	Choice	Consumer Behaviour

3rd Year	Advertising Research Consultancy	Strategic Marketing	Brand Strategy	Choice
	Advertising Research Consultancy	Strategic Marketing	Integrated Communications	Choice

First Year

In the first year you will take three subjects. First, there is introductory marketing; you then choose one other Advertising and Marketing related subject such as Culture, Media and Film, Design, Management Science, Psychology, Sociology or Art. The third subject is a free choice – you may choose from any subject offered in the University.

Second Year

Core subjects include marketing research, adevertising, digital marketing, advertising simulation, consumer behaviour, marketing in the supply chain plus other optional subjects in marketing or a related discipline.

Final Year

Core subjects include strategic marketing, advertising research consultancy, brand strategy, integrated communications plus other optional subjects in marketing or a related discipline.

Assessment

The assessment offers an equal weighting overall between coursework and examinations.

Marketing & Advertising