BSc (Hons) Marketing Management (Study Abroad)

UCAS code: N504

Overview

This four-year degree differs from the BSc Marketing (Study Abroad) and the BSc Marketing Management in that you are offered both the opportunity to spend your second year studying at one of our partner institutions in North America or Australasia and a third year spent on a supervised work placement. In your final year you will complete a dissertation based on this placement. We will help you secure your placement, supervise your placement year and support your completion of a related dissertation. Qualification for the study abroad year and the work placement year will depend on first year performance at Lancaster.

Feedback from graduate employers suggests that the work experience engenders additional insights and experiences that are difficult to generate through traditional degree programmes.

Will this Marketing Degree help me achieve my goal?

Are you looking for an education that prepares you for:

a business career in marketing management?
a strong theoretical and practical grounding in the marketing discipline?
knowledge of a multitude of dynamic industry contexts exploring global business growth strategies?
essential business skills including research, analytic, reporting, team working and presentation skills?
independent thinking while remaining a strong team player?
studying at top tire university in North America or Australasia to gain international experience and a broader network of friends and contacts?
entering the work place after graduation, with business experience and confidence?

If these sound like your goals then the BSc (Hons) in Marketing Management (Study Abroad) could be the right course for you.

What’s Special about the BSc (Hons) in Marketing Management (Study Abroad)?

Lancaster University offers several Marketing degrees but the BSc (Hons) in Marketing Management (Study Abroad) is specifically designed to help you become an effective marketing manager, providing you with the opportunity to get real business and international experience before you graduate. By focusing on both business and consumer needs this course offers a smarter approach to the theory and practice of international marketing management.

Requirements

A-levels: AAA Including Maths
General Studies: Accepted
Vocational A-levels: Up to six units can come from vocational A-levels
Preference: Three A2-levels
Key skills: Not included in offer
GCSE: Maths and English Language grade A
Scottish Highers: AAABB (Inc Maths)
Irish Leaving Cert: 540 pts
International Baccalaureate: 36 overall with 16 points from the best three HL courses
IELTS: 6.5
BTEC: DDD
Mature students: applications welcome; recent experience of formal assessed study is requiredA/AS-level grades: AAB or 28 A level points

All candidates offered places are invited to an open day.

Admissions Tutor: Dr. Jim Freund (e-mail: j.freund@lancaster.ac.uk)

Degree Structure

	Part 1
1st Year	Introduction to Marketing	Marketing related subject	Free choice
	Introduction to Marketing	Marketing related subject	Free choice

	Part 2
2nd Year Study Abroad	In your second year, you study at a North American or Australasian university, taking subjects equivalent to those studied at Lancaster on the BSc in Marketing Management degree. Exchange universities in this programme include: UBC, McGill, USC-Riverside, Colorado, Singapore and others.


3rd Year	Work Placement

4th Year	Dissertation	Strategic Marketing	Management of Marketing	Choice
	Dissertation	Strategic Marketing	Either Advanced Topics in Consumer Behaviour	Choice
			Or Organisational Marketing

First Year

In the first year you will take three subjects. First, there is introductory marketing; you then choose one other marketing related subject such as Accounting and Finance, Economics, Law, Management and Organisation, Management Science, Media, Film and Culture Studies, Psychology, Sociology, Statistics and Computing for Management. The third subject is a free choice – you may choose from any subject offered in the University.

Second Year

Students take the equivalent of the following core subjects; marketing research, marketing simulation, consumer behaviour, marketing in the supply chain, plus other optional subjects in marketing and advertising or a related discipline. Detailed advice on appropriate courses is given on an individual basis, and contact is maintained throughout the year. Marks achieved whilst studying abroad count towards the final degree classification.

Third Year: Work Placement Year

The third year is spent on a work placement (usually in the UK), for companies like 3M, Asda, BMW, Cadbury's, HP, Johnson & Johnson, Reebok, IBM, ICL and Mattel. During the placement visit, your supervisor will talk to you and your manager about your progress. This is also your opportunity to discuss with your supervisor your dissertation topic that you will complete in your final year at university. Your dissertation will be developed around some marketing aspect of your placement. Your dissertation aims to provide you wiht the opportunity to synthise theory and practice.

Final Year

This is the year that you will complete your dissertation based upon your year’s work placement. Other core subjects this year include strategic marketing, management of marketing, advanced topics in consumer behaviour and/or organisational marketing plus other optional subjects in marketing and advertising or a related discipline.

Assessment

The assessment offers an equal weighting overall between coursework and examinations.

Marketing & Advertising