Research in Marketing
The Department has a lively research atmosphere with over 20 research students currently registered and enquiries running at over 100 a year. The School and the Department both have regular seminars and doctoral consortia, and research students are expected to attend both, as well as present papers at the latter. Additionally, full-time students are able to benefit from additional research methodology courses run by the School or other Faculties. Part-time students will be expected to have the required research skills or else be prepared to acquire them through guided reading and activities.
The size of the Department means that we have specialists in most areas of marketing study and have the capacity to supervise research on a whole spectrum of marketing topics. However we have chosen, for reasons of effectiveness, to concentrate our research efforts on the following broad research themes:
Consumer Behaviour Research
The consumer behaviour research group incorporates academics with a wide range of interests across consumer research, consumption, advertising and branding. We have particular expertise and research interests in public policy and social marketing (Professor Margaret Hogg, Dr Maria Piacentini, Dr Morven McEachern); sustainability, environmental and ethical issues (Dr Morven McEachern, Dr Jim Freund); and cross cultural aspects of consumer research (Dr Laura Salciuviene). We also focus on consumers as identity seekers (Professor Margaret Hogg, Dr Maria Piacentini) and the ways in which brands mediate relationships between consumers and organizations (Dr Jim Freund, Dr Laura Salciuviene).
Current interests:
• Children, consumer socialisation, and young consumers Dr Maria Piacentini, Professor Margaret Hogg
• Symbolic consumption and consumers’ identity projects Professor Margaret Hogg, Dr Maria Piacentini
• Sustainability and ethics Dr Morven McEachern, Dr Jim Freund
• Disadvantaged and vulnerable consumers Dr Maria Piacentini, Professor Margaret Hogg
• Marketing in virtual environments Dr Laura Salciuviene
• Consumer decision making Dr Morven McEachern, Dr Laura Salciuviene
More information on research themes
Business Marketing & Purchasing
This group is involved in a Europe-wide group of academics researching business markets as networks, and can claim to be the leading UK group working in this area. Members of staff in this group include Professor Geoff Easton, Professor Luis Araujo, Professor Keith Blois, Dr Gillian Hopkinson, Dr Peter Lenney, Dr Katy Mason, Professor Stefanos Mouzas and Dr Annmarie Ryan.
Included in this theme are such topics as:
- Interorganisational Relationships Professor Geoff Easton, Professor Luis Araujo, Professor Keith Blois, Dr Gillian Hopkinson, Professor Stefanos Mouzas and Dr. Annmarie Ryan
- Supply Chains and Marketing Dr Gillian Hopkinson & Dr Katy Mason
- Business Models and Supply Networks Dr Katy Mason
- Product-Service Offerings in Business Markets Professor Luis Araujo
- Retail Channels Dr Gillian Hopkinson
- Managers and Networks Professor Geoff Easton & Dr Peter Lenney
- Negotiations and Contracts Professor Stefanos Mouzas
- Key Account Management and Cross-Functional Integration Dr Peter Lenney
